by Cyrill GrossA few days ago (somewhat between July 15 and 19), GMail seems to have started rolling out a new version of their email html preprocessor which drops support for css background images.
- Travel planning – Interactive Email
by Niven RanchhodEmail has evolved a lot in recent years. One big shift being from middleman between customer and website, to the implementation of microsites in the inbox. We can now browse seasonal clothing lines, configure vehicles, draft travel itineraries and so much more, right in the inbox, with a confirmation screen being the only need to open a browser. Recently, our friends at AIDA asked us to help with sharing their latest cruise packages with their customers, including traveller type selection, destination options and then the final package selection. In total, the email offers 12 packages, four for each traveller type – single, couple or family. While it could have been easy to simply link to the website or even to copy the website content over to a static magazine style email, our team along with AIDA agreed the content could be reworked to push for better utilisation of screen space and to give customers an interactive way to browse AIDA’s latest offers. Oh! And the all important results of this email were incredible. More on that further down 😮💨 Technical details Behind the scenes, the email is fairly complex. Each traveller type has four sets of offers, with their own sets of images, accompanying description, price and travel details. AIDA wanted to A/B test the email by swapping steps 1 & 2 around, to gauge how their customers prefer to navigate their travel planning. The steps for email 1 were:1. Traveller type – Alone / As a pair / As a family2. Destination – Adriatic and Eastern Mediterranean / Western Mediterranean / Baltic Sea / Northern Europe3. Packages And the steps for email 2 were:1. Destination – Adriatic and Eastern Mediterranean / Western Mediterranean / Baltic Sea / Northern Europe2. Traveller type – Alone / As a pair / As a family3. Packages Here is a little preview of both emails in action. Here you can see the comparison between the two. An important feature for these two variants was the inclusion of a nav bar above the main package content, to allow users to change their mind on traveller type or destination. This was mirrored between the two variants with the same swap of order to match the reordering of steps 1 & 2 for the main content.
by Cyrill GrossZoom, well known for it’s video conferencing and meeting platform, takes steps to expand it’s signature tool into a larger communication platform. It has just launched an all new email and calendar client as part of the Zoom app.
We have already tested it and are happy to share our first impressions.
by Niven RanchhodAchieving complex layouts with layered and intersecting elements is no longer a dream. Here is a live example we built for a client using the power of CSS to trick the HTML into layering elements without any image heavy workarounds.
by Niven RanchhodEmail can be so much more than a static advertisement linking to a website. We can build complete interactive mini ecommerce solutions for your inbox. That includes the product selection and configuration process.
by Niven RanchhodBringing the shopping experience to your inbox, let’s take a look at how email shopping experiences can mirror or even replace fully fledged ecommerce shopping in the age where in app purchasing via Tik Tok & Instagram is on the rise.