mailix developed a comprehensive range of interactive product reviews tailored to the needs of each brand. These templates can be used in isolation or seamlessly integrated into existing email marketing campaigns, allowing customers to leave reviews and feedback directly from their inbox. A key benefit is that there is no need to licence additional survey solutions as the review functionality is built directly into the emails.
By implementing a backend system that runs via the mailix API, the review elements can be dynamically adapted to the branding guidelines and specific requirements of each brand. The system supports configuration via JSON, allowing flexible and quick customisation of elements such as rating scales, comment titles and additional feedback options.
In addition, mailix implemented direct storage of ratings in the email dispatch tool for interactive product reviews. This allows all customer feedback to be recorded and analysed centrally, and makes it much easier to analyse and report on customer reviews.
The development of around 200 unique templates for leading global brands provides significant added value for our customers. Based on this expertise, we have created a library of extensible features that allow us to create customised templates with a variety of interactive elements such as drop-down lists and free text fields. The aim was to enable deeper and more detailed customer feedback. Regularly updating these templates via the mailix API ensures that the review experience remains engaging and up to date for end users.