Conversion, Efficiency, Engagement – Walk

Interactive product panel

Media Markt

Media Markt Switzerland stands for cutting-edge technology and innovation – not only in its product range but also in its digital marketing approach. In collaboration with mailix, the company implemented an innovative email feature: an interactive product panel embedded directly within the email, offering recipients a new, more engaging way to explore Media Markt’s offerings.

Objective

The aim of the project was to elevate Media Markt’s email communication by delivering more relevant, dynamic and personalised content. By integrating an interactive product panel, the goal was to significantly increase click-through rates and conversions, and to enable a richer product discovery experience without the need to leave the inbox.

Try it for yourself - Click through this interactive email

Traditional promotional emails often rely on static formats – banners, fixed product grids or promotional tiles. While these methods offer basic visibility, they typically lack depth in user interaction. Media Markt faced the challenge of representing a broad and diverse product portfolio within a single email, while maintaining clarity, mobile usability and a consistent brand design.

Moreover, the solution needed to be low-effort from a content production standpoint and seamlessly integrate with the existing email templates and infrastructure.

The solution was a fully integrated, interactive product panel that allowed recipients to explore multiple product categories within the email itself. Users could switch between sections such as “Computer & Software”, “TV & Home Cinema”, or “Gaming & Toys” via tab-like controls.

Each category displayed real-time content: product image, title, brief description, price, and a prominent call-to-action button. All product links led directly to the corresponding product page – no intermediate steps, no friction.

The interactive product panel was powered by a dynamic product feed, ensuring up-to-date information at all times. This made it possible to respond to campaign changes, stock updates or seasonal promotions instantly and automatically – with no additional manual effort.

Visually, the module followed Media Markt’s branding closely. The clean layout and responsive design ensured the panel looked sharp and worked smoothly on all devices, especially on mobile – a key channel for Media Markt’s customer base.

Interaction was simple: clicking on a tab dynamically refreshed the panel’s content, allowing users to browse different product lines in just seconds. This seamless experience blurred the line between email and landing page – creating a miniature storefront directly in the inbox.

Most importantly, the interactive product panel turned passive viewers into active explorers. By engaging users within the email itself, Media Markt succeeded in significantly boosting attention, engagement and conversion – as shown in the results of the proof of concept.

Thanks to its modular setup, the panel can now be reused across various campaign types: seasonal mailings, category spotlights, or personalised recommendation emails. It provides a scalable, flexible tool for future email marketing strategies.

+1,700% increase in clicks compared to static emails
11–12x uplift in revenue versus the control group
Greater engagement and longer interaction times within the email
Seamless mobile experience, optimised for touch-based navigation
Effortless integration with existing templates and content systems
Higher customer satisfaction through an engaging and modern email journey

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Conversion, Efficiency, Engagement – Walk

Interactive product panel

Media Markt

Objective

Try it for yourself - Click through this interactive email

Challenge

Solution

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KPIs & Benefits

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